SSLJ.com Limited has been recognized by the Housing Decoration Committee of the China Building and Decoration Association as a pioneer in the vertically integrated O2O home improvement service and product market, with the third largest market share in China among the vertically integrated O2O home improvement service and product providers in 2016, according to a June 2017 Euromonitor report.
We operate in China through Shengshi Leju (Wuhan) Technology Holding Co., Limited (“Shengshi”), formed on July 22, 2014 under PRC laws. We incorporated SSLJ.com Limited under the laws of the Cayman Islands as our offshore holding company on December 7, 2016. We operate through our website at www.sslj.com, various mobile applications and make our products and services available through online stores on third party online shopping websites, such as tmall.com, jd.com and taobao.com.
We have developed an operating model that is highly efficient for our customers. By utilizing the Internet and mobile applications to connect to consumers and offering standardized products and services that we believe are appealing to our target audience, we believe that our business model provides consumers with a 1-hour shopping process, as compared to the 5-7 days order confirmation cycle of traditional home improvement providers. Through shortening the supply chain and standardizing our services and products, we are able to minimize our customers’ costs and, we believe, deliver exceptional value to our customers.
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